A unique product and manufacturing presentation from Bright
As China’s leading and most progressive producer of quality tire changers and wheel balancers – Bright Technology exhibited at this year’s (2016) Automechanika Show in Frankfurt, Germany following highly successful appearances at Autopromotec in Italy and more recently the Reifen Show also in Germany.
However Automechanika 2016 was always going to be the main event for Bright in Europe this year as for the very first time visitors to the Bright booth were not only able to view and see real-time demonstrations of all the current equipment but also take advantage of a totally unique opportunity to enjoy a groundbreaking video tour of Bright Technology ’s innovative production facilities in China.
“We were confident that our virtual factory tour and comprehensive product presentation was making history in the European market sector and I’m pleased to confirm that it was a resounding success and customers and new visitors reaction to have an exclusive vision into the daily factory operation was nothing short of ‘sensational’ and well worth all the dedicated hard work that went into the preparation.
“Overall our presence at the show can be termed as a resounding success and the series of new products being introduced at the event were received with a great deal of enthusiasm by existing customers and potentially new customers.”
In particular a great deal of genuine interest was shown in the all-new Bright Mobile Service Solution which looks set to become a significant success in the future. The main positive features were the 48 volt battery pack which connects directly to a vehicle along with its compact dimensions in comparison to other brands. At the same time the Bright LC887N Limited Edition tire changer with assist arm and Gaither Bead Bazooka were also popular due to a highly competitive price.
However, not content with being one of the most popular booths in the garage equipment sector of the event. The company also staged an extremely successful and well attended ‘special’ ‘Bright Night’ one evening at the booth which Joao described as ‘Perfect’ and adds, “The whole evening proved to be a buzzing hive of positive activity that included popular presentations of the factory video along with our total package of products, marketing material and website information. There is no doubt we produced a sample of ‘Chinese Business Culture’ to Frankfurt that evening.”
Additional new product innovations were displayed at the show including the very latest wheel balancer – the fully automatic BP78 which is fitted with an automatic measuring facility along with an electromagnetic position brake function that incorporates Italian software. Additional equally important features and benefits include a special Laser Pointer for wheel weight position, a sonar sensor to ensure accurate tire runout measurement and standard complete Haweka centering.
Further new products were also on prominent display including innovative equipment from Gaither Tool and Winntec which were of particular interested to visitors and following the show, Bright Technology are extremely confident that their brand will continue to grow throughout Europe in the future through the added incentive of German and Italian product innovation which forms and unique and effective partnership for the future.